Wednesday, 27 September 2017

Momento will debut on on the FASHFEST runway

Momento Dezigns has been dressing the women of Canberra for years. They stock some of the best designers Australia has to offer and can count on their team to find you the perfect dress for any special occasion.

This year Momento will make its debut to the FASHFEST  runway showcasing new season looks from their designer collections.

Ahead of their showcase we caught up with Momento to get a sneak peek of what will be on show and also to get all the goss on what will be trending this spring.

TFV: We are so excited Momento is making its debut on the FASHFEST runway. What can we expect to see down the catwalk?
Momento: So are we! We have such a beautiful show planned. It is extremely difficult to only showcase just 12 looks when we literally have a shop overflowing with goodies, especially at this time of year. So many people have requested to see Alex Perry on the runway so of course he will star but without giving too much away we have also included a race look by Ginger & Smart, corporate with a twist by KITX, the super affordable and stylish C/MEO collective, just to mention a few.

We will also be showcasing many more of our looks from casual to occasion in our collaboration with the New Zealand designers Trelise Cooper, Cooper, Coop, Curate and Sabatini for the Friday night of FASHFEST. These shows will be very special to us as they have been an integral part of the Momento Dezign’s stable of labels for many years and we are so proud to be able to present them to Canberra at FASHFEST.


TFV: What is the inspiration behind the looks that will be showcased?
Momento: We want to create a “show” worthy of our labels - stand out pieces that people don’t see every day. We want it to be “inspirational” for everyone.

TFV: Who do you think embodies the ultimate Momento girl?
Momento: There is no limit! No one look! Anyone who loves fashion; be it to admire or be admired in, or more importantly to wear – someone who knows that by looking good they will also feel good. All ages all sizes. Someone who admires style or likes to be styled! Someone who loves choice because we certainly have it.  

TFV: What trends do you expect to see this coming season?
Momento:
This Spring/Summer season promises the evolution of styles we already know plus the introduction of styles in a way we haven’t yet experienced.

Expect waves – be it ruffled sleeves, necklines or hems. This trend is set to be hanging around for a quite some time.  
Cinching in the waist with standout belts.
Bralettes are showing under dresses and jackets (just may need the abs for them!)

Image: @momento_dezigns

The Power Shoulder, with yet another nod to the eighties, is back in both dresses and jackets.
Statement sleeves are continuing from the previous season, with a new take being the slit sleeve. Plus off the shoulder continues to show, even in shirting.

Pleats pleats pleats! In all fabrics and styles for day and evening. We love!
Stripes be they pintuck or nautical feature strongly in daywear. This trend is always fresh for Summer.

Kimono Layering and lots of Drawstrings – accentuating the waistline is back!
Florals are a given for Summer however this season they can be toughened up or worn flirty and feminine – no rules!
Dominant new colour trends are Khaki, Pink, Yellows and every shade of Blue – especially pale.
Khaki is redefining utilitarian street wear – dressing it up.
Yellow- so many options no matter your skin tone.
You will be seeing the colour pink from powder to hot in both block colours and florals.
What can we say about blues – they are everywhere from gaulois blue to the palest of soft light blues – always perfect for the Australian summer.

TFV:  What is your favourite designer collection you are currently stocking?
Momento: We love all our designers. It changes weekly or even daily especially at this time of year when all the new stock/ designers pour in. People can never believe the range of prices and style choices they can have in Momento. Because we stock such a large and varied collection of designers this is too hard a question to answer. We are of course naturally passionate about all our designers be they for day or evening. We are known for our enthusiasm and love of styling.
Models preppring for the FASHFEST runway. Image: @momento_dezigns

Don't miss Momento on the FASHFEST runway this year, buy your tickets here
Sofia xox @sofiapolak

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