Thursday, 22 September 2016

Fashfest Designer Profile: Eder by Anna

It's officially one week to go until Fashfest opens its doors to an even bigger and better event! This year we will be treated to international and national collections from a mix of emerging designers, established designers AND some of our favourite high end designers including Alice McCall presented by Rebel Muse, CUE and SABA. 

Newtown label Eder by Anna is making its debut to the Fashfest runway this year and we cannot wait to see their new collection during ‘Singularity‘, closing night, Saturday 1 October, 8.30 pm.

We caught up with Anna to find out a little more about her label.

1. Can you tell us a little bit about the collection you will be showing at Fashfest 2016?
Our range carries the bold and sophisticated colours representing the country of France. We have vividly become inspired by the beauty of the French culture and society. In spite of what has in recent news taken place, where violence and corruption tried to seep in and create destruction, our seasonal collection yet finds beauty shining through the violence. Our collection presents to the Australian audience the in-evident truth that though France has been bombarded with social intolerance, the colours Red, Blue, and White reflect the true colours of France.

2. What is it like prepping backstage for a show? 
Preparing for a show is always daunting yet exciting as a lot of time goes into organising these events as well as making sure your collection is complete, on time and looking sleek. It is always great to see your collections come to life on models and seeing it on the runway makes all the hard work worth it. 

3. Describe your label in five words
Tailored, Empowered, Sleek, Sport Lux, Androgynous


4. What's next for your label?
We have recently just rebranded and are about to launch the new website so we will be heavily focusing on selling this collection as well as moving forward and planning the next AW17 collection. Keep a close eye out for Eder By Anna as we continue to grow and expand! 

5. Where can we get our hands on your amazing designs?
Eder By Anna's collections can be purchased online at www.ederbyanna.com or come say hi at our flagship store, 521 King St, Newtown, NSW, Australia. We have an exciting new website launching in conjunction with Fashfest and our Spring Summer 16 collection so make sure you check it out. The Eder By Anna Website goes live from the 1st October with buy now wear now pieces available straight after the show at Fashfest 2016.

Have you got your tickets yet? You can purchase them here. Fashfest will run from 29 September to 1 October and being held at National Convention Centre Canberra.

SP xo
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