Thursday, 15 October 2015

Sovata Pop Up Stall - Friday 16 October

The spring racing carnival is well and truly under way and time is running out to get the perfect head wear piece. If  you are looking to make a statement local label Sovata offers unique contemporary millinery and head wear in an array of bold colours and classic black-and-white. Sovata is also a race wear label offering custom orders on head-to-toe looks.

This Friday night - Sovata will be holding a pop up stall selling hats or taking last minute custom orders ready for Melbourne Cup.  The pop up stall will be open tomorrow (Friday 16 October) from 6pm-8pm in the Club Lounge of the National Press Club in Canberra.  As well as shopping for hats, guests will be treated to Bubbles with Strawberries and the great sound of contemporary Jazz duo Kat and Victor. The event is open for members and guests and a great reason to get the girls together and enjoy a unique shopping experience!


Can't make tomorrow night but still looking for inspiration? You're in luck! Jade Sargent - Sovata Owner and Designer has provided us with her top 3 millinery tips.

1. Don’t be afraid of colour, colour can help lift an outfit. Remember its Spring Racing colour is everywhere and should be embraced.

2. Try to support a local milliner, it is a dying trade. The idea of the races is to stand out from the crowd, you don’t want to walk past 5 other people who have the same hat as you because you all went shopping in one of the big chain stores.

3. Remember there is a hat for everyone, don’t be afraid to try different styles on until you find the right one. Hats do look different on the head than they do in a display and different angles and shapes suit different shaped faces. Experiment.

You can find out more about Sovata via her facebook page or blog or Etsy.

Keep an eye out on our TFV 2015 Races Style Guide coming soon...

SP xox

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