Thursday, 24 September 2015


Getting to know Simone Zappe has been so lovely. After a gym session she recognised I too was entrepreneurial and she handed me the latest Collective magazine (With SJP on the cover). Making new friends can be interesting but there is something about Simone that inspires me. I love meeting like minded people that are entrepreneurial traits and love what they do. For me reading books about designers, entrepreneur's journey's and how to improve yourself always wins me over sitting in front of the television. I wanted to get to know her a little better so as I browsed through her store, I asked her a few questions about the beginning of her clothing store journey.
Simone showing me tropical spring prints
Amelia and Simone
Why did you open a clothing store?
From such a young age I always wanted to be a shop keeper. I used to play with my dolls and always pretend I had a shop. I guess it was always a dream of mine.

Who is you favourite designer, why?
My favourite designer is Victoria Beckham. I admire her passion for fashion. I am a firm believer that you need to dress to suit your body and I feel as though she is a great advocate for this. I love the quality of her pieces and the styles.

How to make the perfect flat lay?
Always make sure you have some sort of a pop colour and a white base to work with.

What is your day like when you run your own store?
I usually get in before the store opens and firstly grab a coffee, which is essential to start my day hehe. I like to get in early, light our scented candles so the store smells nice and then just play around with the store. We love our social media so during the quiet times we use that time to take photos, or plan what we have upcoming. Usually the quiet periods are when we first open the store then, we get a mad rush at lunchtimes and the store is usually always consistently busy during the afternoons. I always find it fun to help customers find the perfect outfit, and making them feel beautiful. Usually my friends will come and visit me at some point and we will laugh, drink coffee, and play dress ups.

What are you top three spring forecast tips? 
1. High neck halters
2. 70's prints
3. More smart/casual wear
Pink of red lips? 
Red, I always love a good red lip. I am a very classic person, I love simple looks with a bold red lip.
A couple of tips of entrepreneur?
1. Sometimes things fall apart so even better things can fall together.
2. Always be consistent, when writing the story of your life don’t let anyone else use the pen.
3. Forget the mistake, remember the lesson.
What is next?
I love Sydney, so I think the next move will be Sydney and open a store there.

A little more personal
Tell me a bit about your family?
My family comes from Germany, I was born there we migrated to Australia in the early 1990's. Both my parents have always been hard workers. They thought that coming to Australia would be a better life for myself and my brother. So my parents worked really hard to provide us with a good upbringing. My dad was an engineer when he was in Germany, when he came to Australia he didn’t know any English, and his qualifications at that time didn’t translate in Australia, so my dad got a job as a cleaner at night, and my mother worked during the day which would enable someone to always be at home for us kids. My mother had come to Australia when she was younger so she had some English, and since we moved to Australia she has worked at Parliament House. I guess for me my parents worked so hard for myself and my brother, the reason as to why I work full time and have the shop is I want to one day have a family of my own and I don’t want to have the pressure of going back to work full time, I also want to give back to my parents for all the time and money they have invested in me.

Whats something not many people know about you? 
I used to play basketball seriously. A lot of my friends still to this day do not believe it.

Do you prefer pizza or pasta? 
Pizza! Always! You can always change up the toppings

Where is your go to bar or dinner place in canberra?
Hmmm it changes but at the moment im really loving Monster in New Acton. Whether you go there during the day or at night it has this amazing vibe that makes you feel homely. 

Tell me about your hair extension you now stock?
I have always been obsessed with hair. Since I was in a my late teens I've always had hair extensions. Recently I have discovered that there is not anywhere accessible to purchase good quality thick hair extensions. So I decided to take on this new venture and see what happens. Im working with Cat Malak, she has an amazing brand "Raven Waves" hair extensions so I think that both of us combined will be able to provide luscious, affordable, beautiful hair extensions to Australia.

Monday, 21 September 2015


Street style snap of Tommy, stylist and manager at fashion store Zara. We shot him for Out in Canberra's street style stalker for Fathers Day. Tommy's style is always on point! 

Outfit breakdown:

Headphones- Beats By Dre Studio.
Sunglasses- Burberry
Jacket- über stone
Blazer- ZARA suit blazer
Tee Shirt- AS tall tee Culture Kings
Pants- ZARA
Shoes- NIKE


Time to let go

When is it time to let go?

At some point in our lives I know we have all asked ourselves this important question . 

Sometimes there is no easy answer. You fall into the trap recalling all those happy memories together. Visits to your favourite restaurant, movie outings, parties and hanging with friends.We tend to block out the disappointments and negatives.  Then naturally you start thinking about how much time and money you have invested and have second thoughts about letting go. You think about the what ifs and buts….

No,  I’m not talking about your partner. 

I’m actually talking about the clothes that are currently exploding from your wardrobe right now. It's time to let go of the emotional attachments we hold to garments and clean out the closet. 

Spring clean!

Firstly let’s set things straight I am not one to judge, my wardrobe is literally a direct take from the Confessions of a shopaholic movie only maybe worse because it’s currently spread across three rooms, a store room and a basement at my aunties house.  My family have even threatened to fill in an application to appear on that ‘hoarders’ show.

Now that we have established a non-judgemental framework let’s open our wardrobe (perhaps with a bottle of your favourite wine in hand) and stare at the mess thinking how the f*ck did I manage to accumulate ALL of this.

Culling your wardrobe is doable but it is about breaking the process down into manageable chunks. Pour a glass,  and press play on your favourite jams and enlist the help of your brutally honest bestie.

1 .Get in the mind set - Accept it

We all have items that simply aren’t worn, still have tags and some that well, we would be embarrassed to even show our friends. Do not feel ashamed of this. Accept it and embrace it.

Clear your mind and tell yourself you can do this, you got this! You will feel better after the purge.

2. Take it all out

Muscle up and go forth into the wilderness of your wardrobe. Pull it all out and dump it on the floor/bed or wherever there is an empty space in the room. This will give you an overview of how much crap you really have. 

You will be hit with mixed feelings around about this point. Guilty, amazement, shock and horror are just to name a few. For me the wine wasn’t’ strong enough I opted for some Don Julio.
This is the time you need to be honest with yourself.

3. Segment

Ok so your room now looks like a bomb has hit it and you don’t know where to start. In my case finding a clear space was difficult.

How to progress?  Segment! Chunk your clothing into categories. Jeans, pants, jumpers, jackets, dresses etc.

Within each of these categories break it down further into groups of ‘Keep’, ‘Store’  and ‘Au revoir’.  To do this you need to try it all on, assess in front of a mirror and ask yourself some of the below questions.

To help you decide what to put in the ‘Au revoir’ pile, ask yourself these questions:
ü  When was the last time I wore this?
ü  What other items does this go with in my wardrobe? (you want at least three items in your current wardrobe that you could mix and match with)
ü  Does it fit/suit my body shape?
ü  Does this highlight my assets?
ü  How do I feel when I wear this?
ü  Does this reflect my style?
ü  Does this colour suit me? (If you look like you have just seen a ghost wearing the item it’s likely not a good colour for you, turf the item)?
365 days
One classic piece of fashion advice that still rings true is “if you haven’t worn it in a year toss it!” There is no point in cluttering your wardrobe with items that you “might” wear.

Obviously there are one or two exceptions like a  ball gown you might only wear on a special occasions but for all other items be brave, and ruthless.

If you have the luxury of a spare wardrobe think about moving your winter items into that space so that you have a clean space for spring summer. If you don’t vacuum seal bags are great for storing knotted and bulky items over the warmer months.

Emotional attachments - There is no point on holding on to things that used to fit you when you were 21 and you wore it on your first date with your hubby but now you have hips and an ass so there is no chance of shimming back into it.  Quiet often we hold on to things due to the emotional attachment. It is hard to let go but when you do, you really do feel lighter and better for it. A garment only has the value we put on it. 

It is also worthwhile to go through your ‘Au revoir’ and decide if you have the patience and time to list the items on Ebay, go to a local fashion market like Fashion Treasure or list on Canberra’s Fashionexchange

You have the potential to make some money for items you no longer love putting that money towards your next calculated purchase. If this fails donate to charity foundations there are so many out there who are in need of clothing.

4. Wardrobe organisation

To help maintain a de-cluttered wardrobe I cannot stress the importance of quality hangers and other storage items. It is worth while taking a trip to a store like Howards Storage World. Here you will find good quality hangers, shoe storage, draw separators, jewellery holders. My kind of heaven. Cost co is actually awesome too for black felt hangers, that help keep your garments on the hanger and actually create extra space in your wardrobe. 

Throw away your wire hangers and get a bit OCD on your wardrobe. I find that colour coding within your segments also helps organise the space. 

An orderly wardrobe enables you to see what you have more easily, this will help you with outfit selection and the ability to rotate your garments. 

Now stand back and marvel and your beautiful clutter free wardrobe!


Sunday, 20 September 2015

Shoe Weekly - 20 September 2015

We all need to put our best foot forward. Makes it easier when you are wearing some hot shoes. This is the Fashion Vaults weekly edit of the top three!


Sunday, 13 September 2015

Street Style: New York Fashion Week

We can't help but drool over New York street style at the best of times but especially during New York Fashion Week! And we love it even more when we spot local talent doing their thing amongst the BEST in the business. 

Kathryn Ilijoski, owner of 121 Hair will be working as a hair stylist backstage is looking the part wearing The Label - by one of our favourite emerging designers Emma O'Rourke.

TFV xox


Thursday, 10 September 2015

Interview with Hannah Marie - Model going to Paris and New York Fashion Week

Stylist and TFV contributor Jess Rolfe recently got the chance to sit down with upcoming model Hanna Marie whose taking over Australia by storm, to talk all things fashion and her upcoming gig walking for New York and Paris fashion weeks.

How long have you been modelling for?

I’ve been doing modelling for as long as I can remember! When I was 8 years old I was signed to a little local modelling boutique, and although I didn’t get many jobs through them, it was my first experience with modelling. Four years later I signed with a different boutique in Sydney, where I attended classes and learned the fundamentals of modelling. After a year or so, I left the agency and pursued modelling more independently. Ever since then I have been modelling and I love every second of it!

I try not to limit myself to one particular style of modelling, since I enjoy doing all aspects of it. I do a lot of runways and editorial, as well as commercial and look book style photo shoots.

What made you want to be a model?

To be completely honest, I’m not too sure what exactly attracted me to modelling. I always loved playing with makeup and wearing dresses when I was younger- I was a total girly-girl and I guess it is a dream young girls always have to become a model. Since my family have been so supportive of my career, I’ve been able to accomplish some pretty amazing things that I never believed I could, and I’ll always be super grateful for that.

Hair, Makeup and Styling by Cindy Rue | Photographer Rachel Houlahan

What are you looking forward to most in Paris and New York?

I am just about to fly over to Paris and New York for their Fashion Weeks in the next few days, and I've never been so excited! Runways are a major passion of mine and to be able to say I've walked internationally is a huge milestone for me.

Personally, I love watching the whole creative process take place. Watching a model transform during a photo shoot from the hair, makeup and styling is one of the most interesting things to see because the final result is always so breathtaking. It's such a rewarding experience when everyone works hard to create something beautiful!

I haven't been modelling for too long, but from what I have experienced, I haven't had any bad run ins with other creatives which I'm really grateful for. Everyone I've worked with and have met have been absolutely amazing towards me and others, so it's been very fun and carefree.

In this industry, no one is going to hand you jobs all the time. If you get turned down for one job, try for another. All famous models had to start somewhere too, and there’s no reason that can’t happen for you! You have to go out and work for it, and by doing that, you will get first-hand experience of the industry; something money cant buy.

How do you get ready for your shoots?

Before my photo shoots, I like to make sure I get my nails done and any beauty upkeep so I feel more confident and look professional. Photographers and creative artists are so grateful when you show up to photo shoots completely fresh; it means they have less work trying to photo shop little things you could have prevented. Its also important to be well rested and hydrated before photo shoots, because sometimes they can go on for a really long time!
Billboard of Hannah at Times Square New York

How does the creative team influence a shoot?

To me, a good photographer is one who makes the model and other creatives feel comfortable during the photo shoot. Talking to the model and reassuring them that they are doing a great job, as well as showing them the photos you are taking is extremely beneficial towards building a trust between the model and photographer. When the model and team are comfortable, the photos always turn out heaps better!

From what i have experienced, a good wardrobe stylist always comes with multiple outfits that include jewelry, shoes and bags. Styling is such a huge factor for photo shoots and if it's done correctly, it can help create a stunning photo. If the styling is off, however, then the whole photo loses its captivity and creativity.

A friend of mine once told me, 'you can tell the quality of a makeup artist by the quality of their brushes', and i couldn't agree more! If a makeup artist is gentle with the brushes on your face and always makes sure to clean them after she's finished, then there's a good chance her work will turn out amazing because she knows what she's doing.

I have been lucky enough to work with some really amazing fashion photographers in my career so far, including Ben Scott, Tom Lau and Kay Sukumar. In the future, I would really love to work with photographers like Peter Koehler, Chuck Lang, Noel Alva and Ed Purnomo. They each have their own individual style that really shows their personalities.

Piece of advice for girls or guys trying to make it in the fashion industry?

To me, I believe it all comes down to their attitude. If a model shows up late and disrespects the people they are working with, then there's no way the photos will be of the best quality possible. Everyone (at a photo shoot) is there to get spectacular photos, and no member is more important than another. It's important to always stay humble and treat those around you nicely, because everyone deserves to be respected. Also, you'll have a higher chance of being hired for jobs in the future!

Throughout my career, I have met some truly amazing people who have supported me since the beginning. Without their compassion and kindness, i definitely would not be where i am today! Modeling has blessed me with life long friends and memories that i will forever be grateful for.
Styling, HMUA and photography by Dollface Makeup and Model Photography

What shows are you doing?

Paris and New York! I'm very excited to visit these two cities and explore all the shops and markets they have to offer.

Whats one quote you love?

"As long as you have the mindset and ambition to succeed, then there's nothing in your way! Believe in yourself, because it will surprise you what you can achieve if only you try."

If you would like to follow Hannah's adventures through New York and Paris, please follow her on instagram! (@whynothanna) and 'like' her facebook page where she shows all of her work.

By Jessica Rolfe xo

Monday, 7 September 2015

2015 MTV awards from the bold to the beautiful

We found most of the fashion from the MTV awards pretty scary! I think Taylor Swift's entourage was the best dressed. Everyone in between made me roll my eyes. You gotta love the daring soles and appreciate the classy goddesses. Who was your favourite?
Here's our top 6, coming in at no. 6 - worst dressed.
Miley Cyrus - wearing a chandelier
Kimmy K - The dress did not need pockets, such a distraction.
Nikki Minaj - The dress was very revealing and edgy, you can't go wrong with gold if you have that kind of skin colouring. Gorgeous!
Demi Lovato - Detailed and clean, loved the balance = safe.
Taylor Swift - This chicky bae can do no wrong! I'll take a pair of those shoes, thanks!
My no. 1 - Gigi Hadid, very leggy but if you have pins like that flaunt them! What a golden goddess!
Photos sourced from: TLO and Getty images.
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