Friday, 3 July 2015

Australian Bridal Fashion Week Re-cap...

First of its kind for the Australian wedding market. Australian Bridal Fashion Week was launched by (WEOA) Weddings and Events of Australia.

Media & Photographers
ABFW opened on Friday 5th June for Media and was held over 2 days for the general public. The 3 day event offered the opportunity to bridal designers to showcase new collections and launch their labels not just to the media but to brides and bridal gown retailers first hand.
Samantha Wills
The ABFW showcase included some of Australia's most talented bridal designers including favourites: Samantha Wills, Liz Martinez, Akira Isowaga, Johanna Johnson, Jennifer Regan, Diane Lewis, Sarah Joseph and Leah Da Gloria.

The runway
The venue was lined up with pop up shops, giving a taste of the designers' style and allowing a detailed look at their collections and the chance for buyers to speak to designers on site after the shows. Each day there were two  hour long showcasing 12 designers at both time slots. 

ABFW delivered a truly magical and moving event for all those involved.
ABFW Pop- Up Stores
Sarah Joseph on the runway
After Sarah Joseph's show I got the chance to catch up with designer/founder Sarah Joseph and asked her a couple of quick questions backstage:

1.How would you describe your style?
Classical traditional silhouette mixed with contemporary fabric with a modern quirky twist.

2.What inspired this collection?
The collections was named “Madame Butterfly”
It was inspired by oriental cultures using peacock feathers, intricate bead work and delicate lace.

3.How long have you been a designer for?
I’ve been a designer now for about over 15 years

4.Who is your style icon?
Bruce Jenner 

5.What’s next for Sarah Joseph?
I aim to secure more bridal stockists both nationally and internationally, and to create more show-stopping evening gowns.

(Me) Jessica Rolfe
Check out more of Sarah’s designs on facebook or at

By Jessica Rolfe

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