Monday, 1 June 2015

Meet Dress Dilara

We all have had that moment when you stand in front of an open closet and realise you have nothing to wear to that 21st, wedding or special occasion next weekend.

It's ok, take a breathe and make a booking with Dress Dilara as this new women’s clothing hub can solve your wardrobe dilemmas. 

Dress Dilara is a new women’s clothing hub in Canberra, opened by Penny Chronopoulos and Tuba Sembel. When you first meet business partners Tuba and Penny you might think the pair are an unlikely match. But since joining forces over a charity event a few years ago the pair haven’t looked back. 

Sharing a mutual interest in fashion and negative experiences of not finding what they want in Canberra stores these two entrepreneurs decided to bring in the brands they loved to buy. Women of Canberra can now enjoy some amazing brands without having to shop online or waste time driving to Sydney.  

Some brands that they stock include Nookie, Premonition, Abyss and other European brands. Each item in their collection is carefully curated and sizes are limited to preserve the garments exclusivity. Dress Dilara caters from size 6-14. 

 Dresses by Abyss 

Their range includes, exquisite gowns, interesting corporate wear and club wear that will highlight your best assets. Dress Dilara will soon be  stocking accessories and expand to swimwear as summer arrives. 

The girls are still hunting for the perfect permanent location for the store, but for the meantime they are taking appointments from Florey to view and try their range. 

Book with Dress Dilara and expect to receive VIP treatment. A coffee on arrival, one on one style consultation so that you can be dressed to cater to your occasion and what works for your body shape. In Penny’s own words “we want clients to walk out feeling amazing”. 

“Our aim is to create a one stop shop offering full outfits, from clothing to accessories,” said Tuba. 

This is just the start for Dress Dilara. Penny and Tuba have big plans for the store from offering full styling packages for hair, makeup, outfit, and custom millinery for the races, to formal wear hire and fashion shows. The girls will even be hosting new arrival launch nights where a percentage of sales will be donated to their favourite charities. It's nice to see the girls so passionate about what they do and putting their hearts into the store. 

Liking the sound of all of this? 

Take an opportunity to preview Dress Dilara garments at their first ever showcase. 

Event details: 
Thursday June 4 
Belconnen Community Centre
6:30 pm 

This special event will feature a fashion show, champagne and nibbles and the chance to try and even buy your favourite items (eftpos facilities will be available).

TFV will be sure to check out this event and maybe even purchase a dress or two. 

Connect with Dress Dilara on  
Instagram -  @dressdilara

To make a booking call
0452dilara or 0416 068 871

xo Deejay

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